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Having a website in good condition is crucial to ensuring an excellent user experience, so follow our checklist to keep your website in excellent condition. This way, you will get more business leads, as well as protect your data and improve your search engine performance. To help you with the correct maintenance and management of your platform, check out each of the steps we describe below in our checklist.
1. Update plugins and themes regularly
First, keeping your plugins and theme up to date is critical to the security and functionality of your website. Undoubtedly, outdated versions can make the platform vulnerable to attacks and cause performance issues. So, check them on a weekly or bi-weekly cadence to ensure everything is up to date and working without a hitch.
2. Check and fix “broken links”
Additionally, “broken links” can compromise user experience and hurt SEO. Therefore, we recommend that you use tools like Google Search Console or link checking plugins to identify those that are not working as they should. Therefore, correcting these links will improve navigation on the site, but also its position in search engines.
3. Perform regular backups
Equally important is having a hosting plan that ensures regular backups that protect you against data loss in the event of failures or attacks. Ask your hosting service provider or set up automatic backups to be performed weekly or monthly. This way, you ensure that you always have a security version available. Also, test the restore process to make sure the backups actually work.
4. Optimize website speed and performance
Nowadays, website speed is one of the most important factors for visitor retention and has an impact on SEO. Therefore, we recommend that you use tools like Google PageSpeed Insights to identify what can be improved, such as: image compression and caching activation. With this, you will not only improve the user experience, but also the ranking of your platform in search engines.
5. Review Content and Optimize SEO
In fact, keeping your content up to date and SEO optimized is essential to keeping your website well positioned. So, review your content periodically, adjust your keywords, update your meta descriptions, and check the health of your internal links. This way, the platform remains attractive to both users and search engines.
6. Strengthen Website Security
Finally, ensuring the security of your website is essential. Make sure you have an up-to-date SSL certificate, always use strong passwords, and enable two-factor authentication. Additionally, monitor security logs to identify suspicious activity and take quick action when necessary.
7. Conclusion
In short, following this maintenance checklist helps keep your website secure, functional, and optimized for a good user experience. A maintenance routine is an essential investment that ensures the protection of your website, improves its performance and keeps your content relevant.
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